TECHNOLOGICAL ADVANCEMENTS AND THE PRE-OWNED AUTOMOBILE INDUSTRY

Going back to the emergence of the Indian pre-owned automobile industry a decade ago, in the absence of organized players, the market was primarily relying on internal exchange mediums among friends, family and acquaintances, which accounted for over 60% of the market. And remaining 40% of the market was controlled by multiple small local unorganized dealers. The industry seems to have come a long way ahead since then to a much more structured scenario with numerous renowned organized players such as Shriram Automall India Limited regulating the market currently.

Organized players like Shriram Automall have brought about technology playing a pivotal role in the pre-owned automobile industry too. Several technological developments during the last couple of years in the industry have substantially influenced the buying and selling patterns of old vehicles in India and have visibly made major alterations in the customer buying behavior today. At Shriram, these changes are well understood and every attempt is made to embrace the new trends and utilize them for the customers’ benefit.

SAMIL employs the advanced digital marketing tools and techniques to connect with its target audience at a deeper level with every marketing campaign. For the company, it is all about the quintessential digital engagement with the customers and how well it is able to connect with them. Pre-owned automobile industry in all is witnessing a stark rise in the marketing patterns with tools such as SEO, SMM & SMO being put to extensive use in executing every marketing strategy.

The world has gone digital and with technology breaking all barriers with the new-age smart phones, the entire market is just one click away. In the times of instant notifications, digital marketing gives simple yet highly time-sensitive opportunities to a brand. All this has made the world a digital channel and its significant impacts are visible also over the used vehicles segment. SAMIL provides unique and exclusive digital platforms to give better service to its customers through features such as online bidding, desktop live bidding, SMS bidding. We have also introduced our mobile application to have our customers reach out to us instantly at ease. SAMIL believes in ensuring complete transparency in transactions and conducting them in a professionally structured manner.

In case you or an acquaintance is on the lookout to purchase or dispose any kind of used vehicles in India, this is the place to be. Simply submit your requirement and get a quick call back from Shriram Automall to assist you further.

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Rising Sales for Used Vehicles- Festive Season’s ample contribution to thank!!

Festive shine was seen all across the country with recent Diwali celebrations in October, gone by in full swing everywhere. Enthusiasm measures were as high as 10 on a scale of 1-10 for almost every sector and undoubtedly, all business industries experienced a visible thrust. While in the automobile industry new vehicles enjoyed the enhancing sale numbers by the hour, as per usual, it is the used vehicles segment which seems to have made a mark with its numbers this time.

Where people in India, mostly religion-oriented, prefer following the traditional norm of buying something new on a festival, the rise in used vehicles at this celebratory time is unusual and paints a promising picture for the industry. In particular for the used passenger cars and two-wheeler vehicles, the ascending sales have been noticeably higher than ever in the month of October.

As per media reports, the pre-owned car sales are experiencing a 15%-20% year-on-year increase with an overall 30% increase for the entire car retail segment. Big giants dealing in both new as well as usedcar vehicles have expressed their delight on the growing enhancement in the used vehicles sale. This considerable sale hike has baffled even the top players in the industry with the sizeable lower-middle class customer base going in for the reasonably priced pre-owned vehicles as opposed to the new ones.

Interestingly, these heightened sales have caught the attention of the online e-commerce space as well with even the top sites such as Amazon focusing more on the car accessories and other automobile parts for catering to the throng of customers. All these drastic developments are rare yet a very pleasing indication for the future of all the pre-owned industry operators.

As per the analysts, the used vehicles segment in the country is at a flourishing stage and is expected to grow up the ladder with an exceptional rate in years to follow. It seems all the merry-making of the occasion and the approaching year-end has indeed ignited many customers and also the transport-based businesses to invest in lucrative pre-owned automobiles. 

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