TECHNOLOGICAL ADVANCEMENTS AND THE PRE-OWNED AUTOMOBILE INDUSTRY

Going back to the emergence of the Indian pre-owned automobile industry a decade ago, in the absence of organized players, the market was primarily relying on internal exchange mediums among friends, family and acquaintances, which accounted for over 60% of the market. And remaining 40% of the market was controlled by multiple small local unorganized dealers. The industry seems to have come a long way ahead since then to a much more structured scenario with numerous renowned organized players such as Shriram Automall India Limited regulating the market currently.

Organized players like Shriram Automall have brought about technology playing a pivotal role in the pre-owned automobile industry too. Several technological developments during the last couple of years in the industry have substantially influenced the buying and selling patterns of old vehicles in India and have visibly made major alterations in the customer buying behavior today. At Shriram, these changes are well understood and every attempt is made to embrace the new trends and utilize them for the customers’ benefit.

SAMIL employs the advanced digital marketing tools and techniques to connect with its target audience at a deeper level with every marketing campaign. For the company, it is all about the quintessential digital engagement with the customers and how well it is able to connect with them. Pre-owned automobile industry in all is witnessing a stark rise in the marketing patterns with tools such as SEO, SMM & SMO being put to extensive use in executing every marketing strategy.

The world has gone digital and with technology breaking all barriers with the new-age smart phones, the entire market is just one click away. In the times of instant notifications, digital marketing gives simple yet highly time-sensitive opportunities to a brand. All this has made the world a digital channel and its significant impacts are visible also over the used vehicles segment. SAMIL provides unique and exclusive digital platforms to give better service to its customers through features such as online bidding, desktop live bidding, SMS bidding. We have also introduced our mobile application to have our customers reach out to us instantly at ease. SAMIL believes in ensuring complete transparency in transactions and conducting them in a professionally structured manner.

In case you or an acquaintance is on the lookout to purchase or dispose any kind of used vehicles in India, this is the place to be. Simply submit your requirement and get a quick call back from Shriram Automall to assist you further.