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Going back to the emergence
of the Indian pre-owned automobile industry a decade ago, in the absence of
organized players, the market was primarily relying on internal exchange
mediums among friends, family and acquaintances, which accounted for over 60%
of the market. And remaining 40% of the market was controlled by multiple small
local unorganized dealers. The industry seems to have come a long way ahead
since then to a much more structured scenario with numerous renowned organized
players such as Shriram Automall India Limited regulating the market currently.
Organized
players like Shriram Automall have brought about technology playing a pivotal
role in the pre-owned automobile industry too. Several technological
developments during the last couple of years in the industry have substantially
influenced the buying and selling patterns of old vehicles in India and have
visibly made major alterations in the customer buying behavior today. At
Shriram, these changes are well understood and every attempt is made to embrace
the new trends and utilize them for the customers’ benefit.
SAMIL
employs the advanced digital marketing tools and techniques to connect with its
target audience at a deeper level with every marketing campaign. For the
company, it is all about the quintessential digital engagement with the
customers and how well it is able to connect with them. Pre-owned automobile
industry in all is witnessing a stark rise in the marketing patterns with tools
such as SEO, SMM & SMO being put to extensive use in executing every
marketing strategy.
The
world has gone digital and with technology breaking all barriers with the
new-age smart phones, the entire market is just one click away. In the times of
instant notifications, digital marketing gives simple yet highly time-sensitive
opportunities to a brand. All this has made the world a digital channel and its
significant impacts are visible also over the used vehicles segment. SAMIL provides
unique and exclusive digital platforms to give better service to its customers through
features such as online bidding, desktop live bidding, SMS bidding. We have
also introduced our mobile application to have our customers reach out to us
instantly at ease. SAMIL believes in ensuring complete transparency in
transactions and conducting them in a professionally structured manner.
In
case you or an acquaintance is on the lookout to purchase or dispose any kind
of used vehicles in India, this is the place to be. Simply submit your requirement and get a quick call back from
Shriram Automall to assist you further.
