Commercial vehicles have always
been a driving force for the Indian automobile industry. While India stands on
number six for their manufacturing, the industry is filled with great potential
to make the country shine on world map. Despite of a fall in the last fiscal,
the current financial year is expected to bring some positive transformations
in the industry. While eyeing on the new government to introduce affirmative
policies, the industry hopes to see better days in the near future.
Looking at the pre-owned segment of
commercial vehicles, the area remains largely untapped by well-structured and
trustworthy players. People are majorly dependent on the roadside dealers to
carry out their transactions. In fact, most of them do not involve anybody and
the deal happens between relatives or friends. The absence of experts in
between deals generally results in inappropriate realisation on assets. Loss mostly
remains the adjective of such transactions.
Such a scenario demanded nothing
but the presence of a mediator, which stands aggressively on the values of
trust and transparency. In the hunt of a well-structured arena for pre-owned
vehicles and equipment, Shriram Automall India Limited (SAMIL) simply
transformed the way India carries out the exchange of pre-owned commercial
vehicles. Hailing from Shriram Transport Finance Company (STFC), India’s
largest asset financing NBFC, SAMIL carves the concept of its bidding platforms
on Indian automobile industry with bold letters.
It all began with a vision to walk
on an unexplored road as a pioneer in the pre-owned segment of automobile
industry. Soon after a humble inception in 2011, India witnessed the most
exciting side of a revolution wherein people were gradually introduced to
SAMIL’s physical bidding, online bidding, private treaty and one stop
classified. Although, bidding existed in the online space for pre-owned
vehicles but the beginning of Automalls (representing physical bidding) marked a
moment worth creating history in this space of the industry.
An excursion within SAMIL’s Automall
captures a day full of action and excitement. It all starts with registration
and then the commencement of a mega bidding event. While marking the presence
of hundreds of bidders, the pre-owned vehicles and equipment, including commercial
vehicles, construction equipment, tractors, cars & SUVs, 3 wheelers and 2
wheelers, walk a ramp in the bidding process. With numbers audible from every
corner of the bidding hall, the area transforms into a space full of enthusiasm.
SAMIL’s Automall also accommodates Shriram New Look in which the
second hand vehicles are repaired. Refurbishment of used vehicles is quite
prevalent in the market as it
contributes in the enhancement of
an asset’s value to a great extent. Apart from the refurbishing area, the wide
space of SAMIL’s Automall also houses a One Stop Classified and a wide parking
space.
Equipped with a computerised touch
screen interface, the one stop classified machine contains information on a
number of inventories available across the country. And, a parking space is
mainly constructed to ensure a secured and safe environment for all the
vehicles and equipment available with SAMIL for disposal.
SAMIL’s presence in new media captures
the real expression of comfort and convenience. The Company also facilitates
online bidding through its Online Bidding Events Portal. A quick glance through
the space will introduce you to an extensively wide range of pre-owned vehicles
which is hardly available on any other space in the World Wide Web.
The private treaty of SAMIL incorporates
negotiated deals in which the Company acts as a mediator between the
two parties. With the expertise of best brains from the industry, it gives a well-structured facet of professionalism to its
every deal, covering majorly its construction equipment segment.
The biggest challenge in a
pre-owned vehicle’s exchange is the identification of its correct value. No
matter if it’s a buyer or a seller, an inappropriate valuation of asset affects
both of them. SAMIL provides an ultimate solution to this as well through its
Valuation service. No vehicle is served under the Company’s name at an
inappropriate price. Every penny is calculated while keeping the market trend
and a vehicle’s present condition in mind.
Taking a look at the current
business world, it portrays evolution in its true sense. The trends keep on
changing with every passing day. SAMIL also participates in the race by
sprouting innovation in every step of offerings. In an endeavour to make
participation in its bidding events easy and effortless, the Company serves Privileged
Bidder Cards, including Star Bidder Card, Premium Bidder Card and
Platinum Bidder Card, under its Driving Your Trust
programme. Along with these cards, SAMIL also serves special benefits to its
customers from time to time.
Apart from the end users, SAMIL has also been
associated with banks and automobile manufacturers to facilitate the disposal
of their pre-owned vehicles. In this area, the Company has enhanced its
clientele to a great extent with the incorporation of major players from the
industry, including SBI, Tata Motors, John Deere, to name a few.
The corporate view of SAMIL showcases a
major contribution in the transformation of Indian automobile industry whereas,
the other side of the Company is writing a quite bright story for India’s
future. Through an association with Shriram
Foundation, SAMIL has supported the educational expenses of several students
across India through scholarships under its Education Scholarship Programme.
Catering to the ever-evolving arena
of automobile industry, SAMIL keeps itself abreast with the dynamic global
trends. With its innovative initiatives, the Company has always leaded its
journey as pathfinder. While making a mark on the national platform, the
various arms of SAMIL will continue to aid the Indian automotive market
forever. visit samil.in for more information.
“At
SAMIL, we cater to a huge variety of pre-owned vehicles along with used construction equipment. While
aiming at long-lasting associations, we offer utmost transparency in every deal
that we cater to.” – Mr. Sameer Malhotra, CEO of SAMIL
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