• Shriram Automall inaugurated its 71st Automall in Bikaner on 24th November’2017.!! • 72nd Automall Facility inaugurated by Shriram Automall in Guna on 28th November’2017.!! •Shriram Automall wins Limca Book of Records for being The Largest Platform for Acquisition and Disposal of Pre-owned Vehicles and Equipment FY2015-16 and for Conducting Highest Number of Physical Bidding Events in a Single Day.!! •Shriram Automall MOBILE APP LAUNCHED...!!Download the app now!! • Sameer Malhotra – CEO, Shriram Automall India Ltd. as Esteemed Jury at Equipment India Awards 2017.!! •Shriram Automall India Limited(SAMIL) Won Best Service Provider Of The Year Award CIA World Builders and Infra Award 2017 •Shriram Automall was recognized as “Fastest Growing Brand for Pre-Owned Vehicles of the Year” in 2017 Leaders Awards...!!

Thursday, 7 December 2017

Premium Cars Witnessing Growth, Driven By First Time Buyers!

Automotive sector is one of the major Indian sectors which face increase in demand from year to year.  Premium being the new affordable cool is now expanding its wings in the industry as well, credit of which goes to the first time buyers.

As now, first-time car buyers in the country (India) are moving beyond entry level vehicles, choosing more premium options instead, showcasing upward consumer mobility that’s driving sales of feature-rich and pricier models.

While only one out of three first-time buyers used to purchase premium models five years ago, now one of two such buyers goes for these models, indicating the manufacturer’s ability to attract more customers to its premium models.

In the last three years number of first-time buyers for Maruti Suzuki Dzire has increased to 46% from 28%. Similarly, those for the Hyundai Xcent have risen to 55% against 40%. Even for the newly launched Hyundai Verna, priced at Rs 8lakh, the number of first-time buyers has almost doubled to 35%, as compared with 18% recorded for the earlier edition of the vehicle.

At Tata Motors, where executives were used to serving customers about 38-40 years only, witnessed first time buyers positioning the Zest above the Indigo. Majorly below-30 buyers accounted for more than a fifth of the car’s sales.

India is a young economy, with high disposable incomes, this uptick sales record driven by first time buyers shows that customers want their first vehicle to be feature-rich,

Affordability is also one of the reasons pushing sales of premium cars among young consumers and first time buyers, as household income of families buying (the third-generation) Dzire has jumped 22% (to Rs 78,000 from Rs 59,000) a month. Similar trend was witnessed at Hyundai, where the average income of the Verna buyer has increased by 40% to `7-10lakh. At Tata Motors, the average income of buyers has doubled in the last few years.

Hence, it can be said that factors such as vehicle prices and fuel efficiency are no longer primary determinants of purchasing decisions. Rather vehicle style/looks, followed by brand image, features, mileage has emerged as the primary consideration among consumers who opt for the premium car versions.

Driven by desire, consumers willing to acquire a premium car or a luxury one without hampering their pockets have showcased their keen interest in the used premium/luxury cars.

Shriram Automall India Limited(SAMIL), No.1 trusted service provider of used vehicles and equipment in India, has made it their job to be sure to fulfill all the used vehicle demands of the Indian Automotive market. In their huge Automalls, you can find used vehicles and
equipment of every make and brand.

So, if you are looking forward to exhibit your style with your own used car in the premium category, SAMIL is a way to go. You can both visit your nearby Automall and go through their inventory in person, or download “MySAMIL Mobile App”. You can also click the link below and simply register yourself.

Link: www.samil.in

Download MySAMIL Mobile App: https://goo.gl/BMpnCf


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