Shriram Automall India Limited (SAMIL) the name that with the
vision “to be the largest exchange platform for trading pre-owned vehicle having
tangible physical presence spanning all major cities of India while providing
high quality services to its customers” has marked its presence in entire
country.
Over the year’s company through exceptionally
professional services, has transformed many lives, and now while moving
forward to an extensive expansion plan company intends to cover up, rest of the
major & minor locations in the country. By the end of FY 2017-18, company
look forward to inaugurate 70+ Automalls,
to help its customers buy or sell used vehicles and equipments in the most
transparent and convenient manner.
Talking about Tier 2 & Tier 3 cities, company
through its efficient service has already, marked its presence in cities like
Agra, Aligarh, Coimbatore, Dhanbad, Mangalore, Nagpur, Hosur, Solapur etc. in
67 with its well established Automalls helping people in & around these
cities.
Talking about the
Tier 2 & tier 3 cities, Automalls like Trichy, Madurai, Pondicherry, Salem,
Tirunelveli, Coimbatore, Vijayawada, Warangal, Visakhapatnam, Hubli, Nellore,
Patancheru and Rajahmundry generates majority of business for the company which
is over 20% of the overall business.
As demand for Agricultural Equipment, Passenger Vehicles & Two Wheelers in
these cities is quite high. And being the leader of the used automotive and
equipment industry, company tries to meet the demand both effectively and
efficiently.
With 68 well established
Automalls and 150+ bidding locations
in the country, we can imagine the hard work and dedication that company has
put into the most unorganized used automotive sector; to make it the most
transparently organized one.
Quite remarkably, company has
created a vast market for itself in the Tier 2 & Tier 3 cities, even after
the people with the rigid choice & demand for particular vehicle in the
area. As in metro cities, people are
relatively easier to convince & persuade. They don’t come with a specific
vehicle requirement in mind & can opt for other vehicle options in case of
unavailability of a specific model.
But while dealing with customers
from Tier 2 & Tier 3 cities, process is little time consuming as they takes time in deciding the vehicle of their choice. They
consider price as one of the most important factor before buying a vehicle.
Majority of vehicles they demand are tractors & Passenger vehicles.
SAMIL, being the solution provider, makes sure to meet
the demand of these customers, thereby becoming there No.1 choice, for all types of used
vehicles and equipment requirement.
Reaching out to customers in the
ways, which will make customers learn more about the company, in an easy way is
always have been company’s USP.
Therefore, where
company has advance options like website and mobile app, company prefers to do
the Direct Marketing, as calling customers
to inform about the bidding event often turns to be a fruitful medium.
Other marketing activities
include distribution of company handbills through local newspapers, company
promotion through canopy at major markets & last but not the least SMS
& e-mail communication about the details of any event.
Through the recent initiative
including special marketing activity at Transport Nagar, Transport Offices, and
Famous Markets of the city helped the company to attract the desired crowd to its
bidding events.
Special activities at Transport
Nagar educate truck drivers about the company’s offering & help them buy or
sell a used truck at competitive price whenever required. Activities at a local
market educate family people to buy or sell used two wheeler & passenger
vehicles easily through company’s unique bidding event.
These activities, indeed has
turned out to be successful as, for most of the customers in India, Shriram
Automall has completely changed the way they used to look at the used auto
market, while bringing efficiency, durability & reliability at their
comfort at optimal prices while availing the facility of finance.
So if you are an interested buyer
or a seller of a used asset, trust me there is no player better than SAMIL, in this area. Visit your nearest
Automall or download “MY SAMIL APP”
to go through their latest inventory filled with used vehicles of every make
& model. You can also click the link below to simply register yourself.
0 comments:
Post a Comment