Shriram Automall’s Strong Presence in Tier-II & Tier-III cities

Shriram Automall – India’s largest service provider for exchange of used vehicles & construction equipment has a strong presence all over the country, currently the company operate through 56 well structured Automalls ranging from National highways to even remotest corners. Talking about the Tier 2 & Tier 3 cities we are planning to expand in cities like Agra, Aligarh, Coimbatore, Dhanbad, Mangalore, Nagpur, Nashik & Solahpur, where people from these locations will get benefit through our professional services.

60 inaugurated Automalls is the number the company aims to achieve by the end of FY 15-16 & 70 by the end of FY 2016-17, in both Tier-II & Tier-III cities the strong presence with top performing Automalls like like Trichy, Madurai, Pondicherry, Salem, Tirunelveli, Coimbatore, Vijayawada, Warangal, Visakhapatnam, Hubli, Nellore, Patancheru and Rajahmundry generates majority of the business. We see a good demand for Agricultural Equipment, Passenger Vehicles & Two Wheelers in these cities.

When we talk about cities of different tiers we find huge difference in the mentality of customers. Talking about the customers from metro cities, these people are relatively easier to convince & persuade. They don’t come with a specific vehicle requirement in mind & can opt for other vehicle options in case of unavailability of a specific model. They prefer to communicate in English & takes less time in making a buying decision. Mostly we see they demand for used PVs, Fleet of Trucks etc.

On the other hand the customers from the tier 2 & tier 3 cities are more rigid on the choice of vehicle they want, they prefers to communicate in their regional language, takes time in deciding the vehicle of their choice. They consider price as one of the most important factor before buying a vehicle. Majority of vehicles they demand are tractors & Passenger vehicles.

Shriram Automall aims to strengthen its presence in these areas through our upcoming Automalls in cities like Agra, Aligarh, Coimbatore, Dhanbad, Mangalore, Nagpur, Nashik & Solahpur, where people from these locations will get benefit through our professional services.