Shriram Automall –
India’s largest service provider for exchange of used vehicles & construction equipment has a strong presence all over the country, currently the company operate
through 56 well structured Automalls ranging from National highways to even
remotest corners. Talking about the Tier 2 & Tier 3 cities we are planning
to expand in cities like Agra, Aligarh, Coimbatore, Dhanbad, Mangalore, Nagpur,
Nashik & Solahpur, where people from these locations will get benefit
through our professional services.
60 inaugurated Automalls is the
number the company aims to achieve by the end of FY 15-16 & 70 by the end
of FY 2016-17, in both Tier-II & Tier-III cities the strong presence with
top performing Automalls like like Trichy, Madurai, Pondicherry, Salem,
Tirunelveli, Coimbatore, Vijayawada, Warangal, Visakhapatnam, Hubli, Nellore,
Patancheru and Rajahmundry generates majority of the business. We see a good
demand for Agricultural Equipment, Passenger Vehicles & Two Wheelers in
these cities.
When we talk about cities of
different tiers we find huge difference in the mentality of customers. Talking
about the customers from metro cities, these people are relatively easier to
convince & persuade. They don’t come with a specific vehicle requirement in
mind & can opt for other vehicle options in case of unavailability of a
specific model. They prefer to communicate in English & takes less time in
making a buying decision. Mostly we see they demand for used PVs, Fleet of
Trucks etc.
On the other hand the customers
from the tier 2 & tier 3 cities are more rigid on the choice of vehicle
they want, they prefers to communicate in their regional language, takes time
in deciding the vehicle of their choice. They consider price as one of the most
important factor before buying a vehicle. Majority of vehicles they demand are
tractors & Passenger vehicles.
Shriram Automall aims to
strengthen its presence in these areas through our upcoming Automalls in cities
like Agra, Aligarh, Coimbatore, Dhanbad, Mangalore, Nagpur, Nashik &
Solahpur, where people from these locations will get benefit through our
professional services.
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