Catering to the evolving mid-premium
market segment, Volvo Eicher Commercial Vehicles (VECV) has introduced the
Eicher Pro 1000 and Eicher Pro 3000
series of its light and medium duty trucks in Ahmedabad. This market mainly
demands vehicles with comfort, high power,
durability and other enhanced features at economical price.
With
these trucks, the company aims at various market segments in distribution,
industrial loads, haulage, courier, perishables and construction.
If we take a look at the JV between Volvo Group and Eicher behind this launch, the combination compliments each other a lot as Volvo already has an expertise in understanding truck customers' need globally and Eicher will experience growth and consolidation in commercial vehicle market through the Eicher Pro range. |
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